Slade's album 'Play It Loud' is released In the U.K.
The album, produced by Chas Chandler, was the first to be released under the Slade name, as the band's 1969 debut Beginnings was released under the name Ambrose Slade.
Following the lack of success of Beginnings, the band and their new manager Chas Chandler considered their next career move. Having not been pleased with the debut album, Chandler thought the band would benefit from writing their own material and a change of image.
He decided that the band should project a skinhead image in the effort to generate interest. Both Dave Hill and Jim Lea were mortified by the revised image, the band agreed to try the idea and adopted Dr. Martens boots, braces, cropped hair and aggressive "bovver boy" posturing
So Ambrose Slade changed their name to "The Slade", which was used on their single "Wild Winds Are Blowing", released on November 24, the single was failed to chart. On March 6, 1970 the band's next single, "Shape of Things to Come", was released but also failed to chart.
On September 18, 1970, "Know Who You Are" was released solely in the UK, as the band's debut single on Polydor however, it too was a commercial failure as was its parent album, Play It Loud, when it was released, the band then decided to drop their skinhead image
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