Alvin Stardust was clearly a reference to Ziggy Stardust, a David Bowie character based on the rocker Vince Taylor. His new name was given to him by Peter Shelley, the co-founder (with Michael Levy) of Magnet Records. Shelley originated the persona of Alvin Stardust, writing, recording and singing the first Stardust single, "My Coo Ca Choo", in 1973.